I studied Basque Philology at the University of Bayonne in France and completed a Master's in Translation. I speak and write natively in English, French, and Spanish. That background in language, structure, and meaning turned out to be the perfect foundation for a career in SEO and content strategy.
I started freelancing on Upwork writing SEO content for e-commerce brands, Shopify stores, product-led businesses, and SaaS companies. One client turned into ten. Ten turned into a hundred. The work expanded from content into technical SEO, then into Google Ads, Meta Ads, Klaviyo email marketing, landing page optimization, and full digital marketing strategy.
Over 507 projects and $1M+ in platform earnings later, I've built a practice around one idea: every marketing dollar should be traceable to a result. I don't sell retainers with vague deliverables. I sell specific outcomes backed by data, and I document every one of them.
I run 3 to 4 retainers at a time and handle everything personally. No junior team members, no handoffs, no account managers. When you hire me, you work with me. That's how I've maintained a Top Rated Plus status across 507 projects.
I also run an SEO Partner Program for agencies, consultants, operators, and creators who know businesses that need SEO/AEO help. The default model is referral-first: you introduce a qualified business, I qualify and deliver the work, and you earn recurring commission while the client remains active. White-label delivery can still be discussed when it genuinely fits, but it is not the main offer on client-facing service pages.
I work fully async. No calls. Scope, updates, recommendations, and delivery notes stay in writing.
