You already rank for searches that matter. I find where those rankings leak clicks and revenue, fix the highest-impact pages first, and turn demand you already earned into leads and sales.
Begin with the highest-leverage problem: where demand already shows up, where it leaks, and which pages or fixes move first. Add supporting work only when it turns that demand into leads, sales, or repeat customers.
Find the pages, queries, products, collections, and conversion paths already showing demand so SEO work starts from evidence, not guesses.
A demand-focused audit for ecommerce and SaaS sites: product/category pages, Shopify collections, comparison queries, technical blockers, and content gaps.
Prioritize product, collection, and category fixes closest to revenue before adding more paid traffic or more content.
Technical SEO, content strategy, internal links, local SEO, and ongoing implementation for sites ready to compound organic demand.
A focused diagnostic of what is working, what is broken, and what to fix first, delivered as a prioritized written action plan.
Structure pages, entities, FAQs, and service proof so Google and AI answer systems can understand and cite the business.
Homepage, service, product, category, and landing-page copy structured for search intent, AI answers, and human conversion.
Flows and lifecycle email for ecommerce brands that need to turn SEO and paid traffic into subscribers and repeat buyers.
A site in one language leaks a whole market. If your offer already works, an English, French, or Spanish audience is searching for it and finding competitors. Native trilingual SEO, content, and email that captures it, not machine translation.
Google and Meta campaign/tracking cleanup when paid traffic supports the organic demand-capture path.
Each case study is published on my Upwork profile with screenshots, timelines, and client context. Nothing here is hypothetical.
Starting point: 120K pageviews/mo with content from multiple freelancers. After a Google core update, my articles survived while others didn't. The client moved all production to me. I ran a full content audit, built a plan, optimized existing articles, and filled gaps. Result: 120K → 428K+ monthly pageviews.
Starting point: 3,000 dormant Mailchimp subscribers, no strategy, no flows. I migrated to Klaviyo, built welcome series, opt-in forms, behavior segmentation, and new flows monthly. After 12 months, added SMS. Result: $12K+ recurring monthly revenue, 20K+ subscribers, 60%+ open rates.
Challenge: Google Ads cost per lead exceeding $50, strong local competition. I ran a 6-month FB and Instagram campaign at $900/mo ad spend. Tested static, carousel, and video creatives. Built retargeting audiences from site visitors and email lists. Result: 370 qualified leads at $13.26 each. Video outperformed static 2x.
A site in steady decline after a core update. I ran a comprehensive content audit and Search Console analysis, built a plan around topical authority and low-hanging fruit, and discovered a high-potential new vertical three months in. Every new article in that vertical generates at least 1,000 pageviews/mo.
High-intent category landing pages stuck on page 2-4. I rewrote titles, meta descriptions, headings, and on-page copy to match search intent. Added FAQ sections, improved internal linking, wrote supporting articles for topical depth. Every page optimized with Surfer SEO. Result: top 3 positions in ~60 days.
Starting point: 7,932 monthly pageviews with unoptimized articles. I wrote new articles fully optimized with Surfer SEO, took over the full content strategy, ran a Search Console audit to find optimization opportunities and gaps. Result: 7,932 → 45,979 monthly pageviews in 7 months.
Every quote below is a verified Upwork review. No cropped praise, no anonymous filler.
Lorea is very professional, with extensive SEO knowledge. Very proactive and thinks along with your goals. She keeps track of her work in spreadsheets very accurately and delivers always on time.
I was very impressed by Lorea's professionalism and quality of work. She helped me improve my website standing. I've gone from receiving no organic traffic to a small steady stream of users in about six months. She actually provided guidance on the direction to take, which wasn't expected.
We had to do a complete revamp of our company site content and add quite a few pages. Lorea did a great job aligning and producing all of our content. Her work is top notch and she is very prompt and clear with communications.
If you know a business that needs stronger SEO, clearer pages, or better demand capture, send the introduction. I will review the site, scope the opportunity in writing, and handle the SEO work if the fit is right.
Share the business, website, and what makes the SEO/AEO opportunity worth reviewing.
I review the demand, send the written recommendation, and handle the sales/fit process directly.
Partners earn 25% recurring commission while the referred SEO retainer stays active, without managing fulfillment or reporting.
Good referrals are businesses with a real website, a clear offer, and enough existing demand or budget to make SEO work worthwhile. You make the introduction; I handle the review, scope, delivery, and reporting.
Learn about the partner program →I also run Medspa Market Pro, a dedicated marketing practice for medspas and aesthetic businesses. Google Ads, Meta Ads, and local SEO built specifically for the aesthetic industry.
Send the website, the goal, and what feels stuck: rankings, traffic quality, conversions, content direction, technical SEO, or AI-search visibility. I will review the site and reply with the clearest next step, whether that is an audit, a demand-capture plan, or a focused implementation sprint.